We also found that Facebook Live videos attract a much higher number of comments relative to overall interactions. However, we should emphasise that these are average figures across a very large sample of posts. This was surprising as many people are reporting much higher levels of engagement with Live videos. Facebook Live videos: 1043 average interactions.Facebook videos: 928 average interactions.Overall the average engagement with Facebook and Facebook Live videos was very similar. Average Interactions For Live and Non-Live Facebook Videos When we looked at the top performing 10,000 Facebook Live videos we found they were 20 minutes long on average. From the data it would appear that Facebook Live videos should be a minimum of 15 minutes to gain maximum engagement. Also doing a live session requires a certain minimum time to allow users to join or see the event is taking place. For example, if you are doing a live Q&A then a video of under say 3 minutes is unlikely to provide much value. This makes intuitive sense as Facebook Live Videos will typically be longer than other videos. Below are their top four posts ranked by engagement. Videos also had the highest levels of engagement.įor major publishers, such as The Guardian, the most engaging articles on their website are traditional text articles. But when it comes to Facebook, the top performing content is video. The average video post in April 2017 reached 12.05% of the total page audience, just ahead of photos at 11.63%, links at 7.81%, and status updates at only 4.56%. Videos are the Facebook format most likely to reach and engage audiences according to Locowise. Video Is The Most Engaging Facebook Format The characteristics of the most engaging Facebook videos.The optimal amount of text to include in your video description.The most common reactions to Facebook videos.The optimum length of Facebook Live videos.We analyzed 100 million Facebook videos published in the last year and using this data we can reveal: This summer our research data shows just how overwhelmingly dominant video, including Facebook Live video, has become. Last summer we wrote a post on why video is key to Facebook marketing. And even if you have an old video on your channel that meets these requirements, YouTube will count it as Short and may feature it in the Shorts shelf.What a difference a year makes. If you’re uploading a short video created somewhere else, include #Shorts in the title or description.”īut even if you don’t include #Shorts, YouTube will automatically recognise your video as a Short if it meets the requirements. YouTube officially recommends: “For a better chance of being shown on the Shorts shelf, include #Shorts in your video’s title if you’re using the Shorts camera. Use #Shorts on your video title or description. You can create and upload Shorts from any device you like. So make sure you film your Short videos in vertical or square format. Shorts video has to be to be less than 60 secondsĪlthough in most articles it is stated as the Shorts should be filmed in vertical format, YouTube accepts videos filmed in square format as Shorts as well. You can just upload your first video as YouTube Shorts. And your channel doesn’t need to have any specific number of views or subscribers. Anyone can create YouTube Shorts, you don’t have to wait for the special ‘Create a Short’ option to appear on your YouTube app.
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